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Despite the promises of the information age, typical voter communication efforts such as TV and radio ads reach fewer voters effectively than ever before. Voters have so many ways of receiving information, whether via a growing number of cable TV channels, satellite radio, online messages, or pod casting, that it is no wonder that a clear campaign message can be lost in the shuffle. Although all campaigns must rely on traditional media, many more smart campaigns are finding that direct voter contact that is coordinated with media-based communications is the key to winning elections.

This new campaign reality is why The Organizing Group was created. Founded in August 2005 by Steve Rosenthal, The Organizing Group seeks to make voter contact operations reach their full potential for winning campaigns. Our research and technology-driven approach to political organizing is at the forefront of the rapidly changing campaign environment. All of our work is data-driven with an underpinning of more than twenty years of research, study, and analysis of direct voter contact techniques and strategies conducted at the AFL-CIO and more recently at America Coming Together. We harness this research and our years of experience to develop campaign plans and budgets that are individually crafted for each client. We also work with our clients and their teams of staff and consultants to constantly review and revise the plan, and ensure that each piece of the campaign supports the others.

The Organizing Group creates winning campaigns for candidates, labor unions and other progressive organizations. We run full scale campaigns, including campaign planning and budgeting, mail, phones, and door-to-door voter contact; and also can offer individual campaign elements. While overseeing campaigns, we provide audits of political abilities and systems and integrate campaign pieces into the full political environment to maximize potential impact. We also can provide donor advice, targeting and data analysis, political plan presentation, and staff training and skill development.

Menu of Services

Please select from our menu of services ...

Your campaign can hire The Organizing Group to do a full-scale campaign...

Total Campaign Coordination

At The Organizing Group we believe there must be total integration of the various campaign elements. We work with your campaign staff and the other vendors and consultants to develop a comprehensive campaign plan with detailed vote goals and targets. We work with the entire campaign team to constantly review and revise the plan - which is a dynamic document - making changes based on the latest voter research done by the pollsters. We ensure that instead of competing for the campaign’s resources, there is agreement on how best to connect the various elements so that messages are reverberating with the campaign’s target voters - and that each piece of the campaign supports the others.

Campaign Budget and Planning

All of our work is data-driven with an underpinning of more than twenty years of research, study, and analysis of direct voter contact techniques and strategies. We harness this research and our years of experience to development campaign plans and budgets that are individually crafted for each candidate.

Layered Campaigns

With The Organizing Group’s systematic model of voter contact, one door-to-door contact becomes 5 to 6 message impressions - deepening the relationship between the voter and the candidate. To illustrate how The Organizing Group’s method works, we have included here an example of a two week contact plan:

Door-to-door voter contact

Most campaigns talk about elaborate voter contact strategies, but very few ever successfully implement them. Increasing the quality of each personal voter contact is complicated and tedious work. It's also what The Organizing Group does best. We will design and if needed implement a direct voter contact strategy for you campaign using paid and/or volunteer canvassers. Our goal is to make face-to-face contact happen where practical. We would encourage that personal contact be preceded by an introductory phone call and then followed-up with message-driven mail, phones and e-mail. (Where face-to-face communication isn't practical we will devise creative solutions using phone, mail and Internet to fill the gap).

Or you can hire The Organizing Group to do individual campaign elements ...

Telephone Contact

Among our greatest strengths is our extensive telephone contact experience. Phones have been transformed from a tool to collect information to one which works more effectively as an information dissemination opportunity. With the advent of mass telemarketing, the number of voters who politely - or perhaps more hostilely - refuse to provide their opinion about the candidates or issues has skyrocketed. However, the ability to carefully target voters whose interests and concerns can be measured through extensive analysis can be applied more discreetly through telephone contact than through any other communications means. Over the years, we have learned how to become more inventive and more compelling with the use of telephone contact especially in conjunction with other voter contact communication tools.

Phones, like direct mail, are an important part of a layered communications strategy that targets people at the household and individual level and can effectively educate, inform, persuade and mobilize target groups. Our calls will be used to build up candidates' positives, contrast issue positions between candidates, and draw attention to important public events. There is also an opportunity to use the phone contact for an effective and immediate response mechanism to attacks on candidates. In addition, all calls will complement other aspects of the campaign.

Or you can hire The Organizing Group to do individual campaign elements ...

Direct Mail

Direct mail can serve multiple functions in a communications plan. We have commissioned studies over the past ten years to determine how voters receive information from direct mail, the number of impressions needed to deliver a message through direct mail and most effective direct mail strategies.

Here are a few ways mail might be used for a campaign:

  • Persuasion:
    Persuasion mail can be used to increase voter impressions in rural areas and supplement canvass contacts in urban areas. It can also be used to deliver comparative messages that canvassers are often reluctant to deliver.
  • Information-Based:
    Mail can be used to supplement television messages and provide information about plans and public policy. These mailings tend to be booklets and have a secondary purpose of driving people to the campaign website for more information.
  • Pre/Post Canvass:
    There are a number of ways mail can be used before and after a door-to-door canvass occurs. The two most often used are mail alerting voters that canvassers will be in their neighborhood and issue mailings sent to persuadable voters following the field canvass.
  • GOTV:
    This type of mail has migrated from letting people know the date of the election to persuading people that their vote matters. This is particularly true for voters who only participate in presidential elections.
  • Ethnic Outreach:
    Multi-lingual mail is being used more and more often across the country. In the 2005 Virginia Elections, the coordinated campaign sent flyers in Spanish, Hindi, Arabic, Farsi, Greek, Chinese, Vietnamese, Korean and Urdu.
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